Posts Tagged ‘Derby County’

Drumming up support

This month the Derby County season ticket campaign film was featured in the Creative Review feature of The Drum magazine. Writing the review, Shaun Cooper, Marketing Director of Bray Leino, had this to say:

“This is a strong ad that will resonate well with Derby County fans. Really emphasising the anticipation and excitement of the new season and portrays the subject as seriously as the fans take it. The black and white art-direction accompanied with silhouettes add to the drama and provide an almost operatic quality, adding gravitas to the copy. Nicely done. 9/10″

Thank you Shaun.

Animation, Film, Motion, Music, Work , ,


Best in the league

As a child I always dreamed of a glittering career in football. Admittedly, those dreams involved a more athletic version of myself scoring the winning goal in the World Cup after already securing the League and Cup double for my club. However, at this year’s Football League Awards Derby County Football Club won the award for Best Digital Content.

Over the past 12 months I’ve worked closely with the Club’s media team to help improve the digital offer from the Club, both on their website and around the stadium during a match day; content which, when presenting the award, was described by the Football League as having “really engaging clips with great features, exclusive access to the first team squad and innovative ideas to show the players in different environments, and ‘behind the scenes’ information not usually seen, such as player quizzes and a Pot Black Pool Challenge. The judges were also tremendously impressed with the slick production and quality of the features.”

Since injury/beer/lack of footballing talent hindered my original career hopes, this award is gratefully received and is a fitting reward for all the hard work put in by those involved. I’m sure if at the age of 8 I understood what digital media actually was I would have approved.

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